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WORDS FROM WALLACE - June
'06
IS YOUR
FORECASTING WASTEFUL?
Lean
Manufacturing focuses on eliminating waste,
primarily in production processes. It’s great
stuff and, if you’re not using it, you’re
probably missing a lot of
benefits.
My
colleague Bob Stahl and I have coined a
new term: Lean Forecasting. This focuses on
eliminating waste in the forecasting process,
where waste means those things that do not add
value to the forecasts. A primary example of
this is doing more forecasting than is
necessary; this means working harder – expending
more effort – for no
benefit.
Lean
Manufacturing, in addition to eliminating waste,
results in products of higher quality. And so it
is with Lean Forecasting: it results in
forecasts that are better, more valid, more
helpful.
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Timing
is
Everything
This is
the point in the future which represents the
cumulative purchasing and manufacturing lead
time to produce a product. Obviously, it varies
from company to
company:
* Companies
getting most or all of their products from
off-shore will have longer lead times and hence
their Planning Time Fence may be out six months
or more.
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Aggregate versus Detailed
Forecasts
Here’s
our premise: you don’t need to forecast all your
products in detail beyond the Planning Time
Fence. Please notice the phrase “all your
products.” Does that imply that you might need
to forecast some of the products farther out?
Absolutely. Let’s say that your Planning Time
Fence is two months – for most of your 500
products. However, you are importing about 100
of those items from Asia. You’ll need to project
those products farther into the future, perhaps
six months or so. But, you don’t need to do it
for all 500 of them.
Similarly, another company may have ten
of its 300 products requiring a unique and very
hard-to-get raw material that comes from a rain
forest in South America and has a ten month lead
time. Fine – forecast those products out for ten
or more months and keep the rest at the Planning
Time Fence.
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Upcoming
Events
July 20,2006
Bob
Stahl
Keynote Address:S&OP: Balancing Demand &
Supply Rockport,
Maine
Sponsor: Chain Link Fence Mfgs'
Institute
Sept.14,
2006
Tom
WallaceWorkshop: Executive
S&OP: Top Managements Handle on the
BusinessPortland,
ORSponsor: Portland
APICS
Sept. 19,
2006
Tom
Wallace
Forum: Executive Business
Forecasting
November,
2006 Tom
Wallace
Workshop: Executive
S&OP: Top Managements Handle on the
BusinessSan Jose,
CASponsor: Santa Clara Valley
APICS
February,
2007 Tom
Wallace Workshops:
Executive
S&OPAuckland,
New
Zealand Sponsor:
SmartChain
Consulting
March,
2007 Tom
Wallace & Phil Heenan Workshops:
Executive S&OP: Top Management's
Handle on the
BusinessAustralia:
Melbourne, Sydney, Brisbane, Perth
Sponsor:
Phil Heenan Consulting and APICS
Australia
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Other
uses for forecasts – for S&OP, financial
projections, capacity planning, and the like –
can almost always be solved by forecasting at
aggregate levels such as product families,
sub-families, or other aggregate groupings.
Our belief is
that forecasting in aggregate is far superior to
forecasting in detail across a long horizon. Why
do we say this? It’s because detailed
forecasting far into the future represents a
non-value adding activity. It takes more work
and yields poorer
results.
Questions
Arise
First, if
you don’t forecast in detail far into the
future, how do you get future capacity
requirements? Answer: you forecast in
aggregate.
Effective
users of Sales & Operations Planning
routinely forecast 15, 18, or more months into
the future at an aggregate level: product
families, sub-families, and so forth. They make
simplifying assumptions about resource
consumption such as:
•
producing 1,000 units of Family A calls for 500
production hours in Dept.
C.
•
making 10,000 cases of Family L requires 18,000
liters of material from Supplier S.
In this
way, companies use a rough-cut capacity approach
to project medium to long term requirements for
capacity and material – and then sharpen it up
with the specifics as the requirements move
inside the Planning Time Fence.
Second
question: won’t the forecast be less accurate if
the forecast is done in aggregate? Answer: we
believe the aggregate forecast will be more
accurate than the sum of the detail. We say this
for two main reasons:
1. Projecting detailed
history into the future assumes that the future
will be like the past: same patterns, same
trends, and so forth. This is not always a valid
assumption.
2. Focusing on the
detail diverts attention from the big picture:
changes in the consumer preferences, competitive
challenges; impact of new products; market share
position, and so on. Forecasting volumes leads
to focusing on those kinds of issues and thus
yields a better forecast.
In
studying statistics, we learned about the
distinction between precision and validity.
Forecasting mix far into the future feels
precise; it gives the illusion of accuracy.
Forecasting volume is valid. For these reasons,
Lean Forecasting is the way to go. To see more on this, click
here.
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Doesn’t
it make sense to spell out the ground rules
before the games begin? Sure it does. All major
sports have rule books (we suspect the NFL’s is
four volumes long) and businesses should do the
same thing. We're referring here specifically to
the Master Scheduling Policy. It
spells out roles and responsibilities, who owes
what to whom, who is empowered to make decisions
under what circumstances, and so on. Do you have
one in your company? If not, should you? For more on this, click
here.
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Due out this fall Sales &
Operations Planning - The Executive's
Guide.
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